Name: AMER SPORTS BUSINESS MODEL CANVAS
SKU: 659153

Key Partnerships

One of the cornerstones of Amer Sports business model is its strategic partnerships that help drive innovation, expand market reach, and streamline manufacturing processes. Below are some key partnerships that have been instrumental in the success of Amer Sports:

Collaboration with sports professionals for product development: Amer Sports works closely with professional athletes and coaches to develop high-performance sports equipment and apparel. By leveraging the expertise and insights of these individuals, Amer Sports is able to create products that meet the specific needs of elite athletes and sports enthusiasts.
Strategic partnerships with global retailers: Amer Sports has established strong relationships with major global retailers to distribute its products in key markets around the world. These partnerships provide Amer Sports with access to a wider customer base and help increase brand visibility and sales.
Outsourcing manufacturing to specialized entities: To ensure high quality and efficient production, Amer Sports collaborates with specialized manufacturing partners who have the expertise and capacity to produce its wide range of sports equipment and apparel. By outsourcing manufacturing, Amer Sports can focus on product development and marketing strategies.
Collaboration with technology companies for wearable sports tech: In today's digital age, wearable sports technology is becoming increasingly popular among athletes and fitness enthusiasts. Amer Sports partners with leading technology companies to integrate advanced features and sensors into its products, such as smartwatches, fitness trackers, and virtual reality training systems.

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Key Activities

The key activities of Amer Sports revolve around research and development of innovative sports products, marketing and promotion of sports brands, sales through various channels, and customer service and engagement.

Research and Development: Amer Sports invests heavily in researching and developing innovative sports products that cater to the needs and preferences of athletes and sports enthusiasts. This includes designing new products, improving existing ones, and staying ahead of market trends.
Marketing and Promotion: The company engages in various marketing activities to promote its sports brands, such as advertising, sponsorships, events, and collaborations with athletes and influencers. This helps create brand awareness and drive sales.
Sales Channels: Amer Sports utilizes multiple sales channels to reach a diverse customer base, including retail stores, e-commerce platforms, and partnerships with distributors and resellers. This omnichannel approach allows the company to maximize its reach and sales potential.
Customer Service and Engagement: Providing exceptional customer service is a priority for Amer Sports. This includes offering personalized recommendations, handling inquiries and issues promptly, and engaging with customers through social media, newsletters, and loyalty programs to build long-term relationships.

By focusing on these key activities, Amer Sports is able to maintain its competitive edge in the sports industry and deliver value to both customers and shareholders.

Key Resources

Portfolio of internationally recognized sports brands: Amer Sports has a diverse portfolio of leading sports brands such as Salomon, Wilson, Arc’teryx, Atomic, Suunto, and Precor. These brands are well-known and respected in the sports industry, providing a solid foundation for the company's success.

Expertise in sports technology and innovation: Amer Sports is committed to continuous research and development in sports technology, ensuring that its products are at the forefront of innovation. The company's expertise in this area sets it apart from competitors and allows it to offer cutting-edge products to consumers.

Global distribution and supply chain: Amer Sports has established a global distribution network that reaches customers in over 100 countries. This extensive network allows the company to efficiently distribute its products to a wide range of markets, ensuring widespread availability for consumers. Additionally, Amer Sports has a robust supply chain that enables it to produce and deliver its products in a timely manner.

Skilled workforce in design, development, and marketing: Amer Sports employs a talented team of professionals in design, development, and marketing who are passionate about sports and dedicated to delivering high-quality products and experiences to consumers. This skilled workforce plays a key role in driving the company's success and maintaining its competitive edge in the industry.

Portfolio of internationally recognized sports brands
Expertise in sports technology and innovation
Global distribution and supply chain
Skilled workforce in design, development, and marketing

Value Propositions

High-quality, innovative sports equipment and apparel: Amer Sports prides itself on offering top-of-the-line sports equipment and apparel that is designed to enhance performance and optimize comfort for athletes of all levels. Whether it's a pair of skis, a tennis racket, or a hiking backpack, customers can trust that they are getting a high-quality product that has been rigorously tested and perfected for optimal results.

Trusted brands with a history of performance and reliability: With iconic brands such as Salomon, Wilson, and Arc'teryx under its umbrella, Amer Sports has built a reputation for excellence in the sporting goods industry. Customers know that when they purchase a product from one of Amer Sports' brands, they are investing in a long-lasting, reliable piece of equipment that will help them achieve their athletic goals.

Cutting-edge sports technology in products like wearables: Amer Sports is at the forefront of incorporating the latest advances in sports technology into its products. From GPS-enabled watches for runners to smart ski goggles with augmented reality features, Amer Sports is constantly pushing the boundaries of innovation to provide athletes with the tools they need to reach their full potential.

Diverse product range catering to various sports: Whether you're a skier, a golfer, a tennis player, or a hiker, Amer Sports has a product for you. With a wide range of equipment and apparel for numerous sports, Amer Sports caters to athletes of all disciplines and skill levels. This diversity provides customers with the opportunity to find the perfect gear to suit their individual needs and preferences.

High-quality, innovative sports equipment and apparel
Trusted brands with a history of performance and reliability
Cutting-edge sports technology in products like wearables
Diverse product range catering to various sports

Customer Relationships

Building brand loyalty through quality and innovation: Amer Sports recognizes the importance of establishing strong brand loyalty among its customers. By consistently delivering high-quality products and staying ahead of industry trends with innovative designs and features, Amer Sports aims to build trust and loyalty with its customer base.

Engaging with customers via social media and sports events: Amer Sports actively engages with its customers through various online and offline channels. Through social media platforms, the company shares updates, promotions, and customer stories to connect with its audience on a more personal level. Additionally, Amer Sports sponsors and participates in sports events to interact with customers face-to-face and showcase its products in action.

Personalized online shopping experience: Amer Sports offers a personalized online shopping experience to enhance customer satisfaction and drive repeat business. By using customer data and preferences, the company tailors product recommendations, promotions, and content to provide a more customized shopping experience for each individual.

Customer service support for product inquiries and issues: Amer Sports prioritizes customer service to address product inquiries and resolve any issues promptly. Through various communication channels, such as live chat, email, and phone support, customers can reach out to Amer Sports for assistance with their purchases or any concerns they may have. This focus on excellent customer service helps to build trust and loyalty with customers.

Channels

The channels through which Amer Sports distributes its products are strategically diversified to reach a wide range of customers and maximize market penetration. These channels include:

Company-owned retail stores: Amer Sports operates its own retail stores, providing a direct channel for customers to purchase products from popular brands such as Salomon, Wilson, Atomic, Arc'teryx, and Suunto. These stores offer a unique shopping experience and allow the company to showcase its full range of products.
Online store: The company's online store at www.amersports.com/ serves as a convenient platform for customers to browse, purchase, and receive products without leaving the comfort of their homes. The website showcases exclusive online offers, promotions, and detailed product information.
Third-party retailers and sports outlets: Amer Sports partners with a wide network of third-party retailers and sports outlets to distribute its products to a broader audience. These retail partners include sporting goods stores, specialty outdoor retailers, and department stores where customers can find Amer Sports brands on shelves.
Direct sales to institutions and sports teams: Amer Sports also engages in direct sales to institutions and sports teams, providing customized products and solutions for team sports, training facilities, and athletic programs. This channel allows the company to build direct relationships with key stakeholders in the sports industry.

Customer Segments

The Amer Sports business model canvas includes four main customer segments that the company serves:

Professional athletes and sports teams: Amer Sports provides high-performance sports equipment and gear to professional athletes and sports teams to help them achieve their best performance on the field. This segment includes professional sports leagues, teams, and individual athletes who require top-of-the-line equipment for their training and competitions.
Recreational sports enthusiasts: The company also caters to recreational sports enthusiasts who participate in various sports activities for leisure and enjoyment. This segment includes individuals who engage in activities such as tennis, golf, skiing, and biking for fun and fitness. Amer Sports offers a wide range of products to meet the diverse needs of this customer segment.
Outdoor adventure seekers: Outdoor enthusiasts who engage in activities such as hiking, camping, climbing, and trail running are another key customer segment for Amer Sports. These individuals rely on high-quality outdoor gear and equipment to stay safe and comfortable during their adventures in the great outdoors. Amer Sports provides innovative and durable products to enhance the outdoor experience for this customer segment.
Fitness and health-conscious individuals: In an increasingly health-conscious society, there is a growing demand for fitness equipment and accessories that help individuals stay active and maintain a healthy lifestyle. Amer Sports serves this customer segment by offering a wide range of fitness products, including exercise equipment, apparel, and accessories that cater to the needs of fitness enthusiasts and health-conscious individuals.

Cost Structure

The cost structure of Amer Sports is comprised of various expenses that are necessary for the operation and growth of the business. These expenses include:

Research and development expenses: Amer Sports is committed to innovation and product development in order to stay competitive in the market. This requires a significant investment in research and development activities to create new and improved products that meet the changing needs and preferences of consumers.
Manufacturing and procurement costs: In order to produce its products, Amer Sports incurs costs related to manufacturing, sourcing raw materials, and procuring components. These costs can vary depending on factors such as the location of production facilities, the complexity of products, and the availability of raw materials.
Marketing and advertising expenses: To promote its products and build brand awareness, Amer Sports invests in marketing and advertising campaigns across various channels such as social media, print, television, and sponsorships. These expenses are essential for reaching target customers and driving sales.
Retail and distribution costs: Amer Sports operates a network of retail stores and distributes its products through various channels such as third-party retailers, e-commerce platforms, and wholesalers. This incurs costs associated with rent, utilities, transportation, and distribution logistics.
Personnel expenses: As a global company, Amer Sports has a diverse workforce that contributes to the success of the business. Personnel expenses include salaries, benefits, training, and recruitment costs to attract and retain talented individuals across various functions such as sales, marketing, operations, and finance.

By carefully managing these costs and optimizing efficiencies, Amer Sports aims to achieve profitability and sustainable growth in the competitive sporting goods industry.

Revenue Streams

Sale of sports equipment and apparel: Amer Sports generates revenue through the sale of a wide range of sports equipment and apparel under its various brands such as Wilson, Salomon, Arc'teryx, Atomic, and Mavic. The company offers products for a variety of sports including tennis, golf, winter sports, and cycling.

Licensing fees from brand partnerships: Amer Sports also generates revenue through licensing agreements with other companies who wish to use their brands on their products. These partnerships allow the company to expand its brand presence in different markets and generate additional income.

Online sales through the company website: The company's online platform serves as a key revenue stream by facilitating direct sales to consumers. Through the website, customers can purchase a wide range of products and have them shipped directly to their doorstep, providing convenience and accessibility for customers worldwide.

Contract sales to teams and institutions: Amer Sports also generates revenue through contract sales to sports teams, institutions, and organizations. These contracts involve providing sports equipment and apparel in bulk to support the needs of various sports teams and organizations, ensuring a steady stream of revenue from institutional clients.